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Job Details
ARS DIRECTOR OF COMMUNICATIONS
Agency: Rehabilitation Services
Office: Arkansas Rehabilitation Services
Section: Communications
Date Posted: 01/04/2018
Posting Expires: 01/18/2018
Summary
The Department of Workforce Services (DWS) Director of Communications is responsible for the overall management of public communications on behalf of the agency and acts as the media contact and spokesperson for the agency. This position is governed by state and federal laws and agency policy.
Typical Functions
Serves as the media spokesperson for DWS.

Coordinates the development and implementation of initiatives with the Director of DWS and the Governorís Office.

Manages external communications of the agency, by researching, preparing and editing articles, press releases, public notices, brochures, speeches and fact sheets concerning agency activities.

Develops and may prepare organizational publications for distribution to both internal and external departmental personnel.

Controls strategies for the development and dissemination of informational programs.

Arranges different types of public appearances to increase departmental service awareness.

Monitors federal legislation, policy changes and laws as well as best practices by other states as it related to assigned programs.

Develops reports and provides update to agency senior management and the Governorís Office.

Coordinates the creation of advertisements.

Performs other duties as assigned.
Special Job Dimensions
Occasional in-state travel is required for presentations and appearances.
Knowledge, Abilities, and Skills
Knowledge of organizational management techniques.
Knowledge of operational methods utilized by the media.
Knowledge of the principles and practices of journalism, communications and public
relations.
Ability to access and optimize the use of media advertising services.
Ability to write, edit and manage multiple assignments while working on tight deadlines.
Ability to communicate effectively orally and in writing.
Minimum Education and/or Experience
The formal education equivalent of a bachelorís degree in communications, public relations, business administration or a related field; plus four years of experience in a communications field.
Additional requirements determined by the agency for recruiting purposes require review and approval by the Office of Personnel Management.

OTHER JOB RELATED EDUCATION AND/OR EXPERIENCE MAY BE SUBSTITUTED FOR ALL OR PART OF THESE BASIC REQUIREMENTS, EXCEPT FOR CERTIFICATION OR LICENSURE REQUIREMENTS, UPON APPROVAL OF THE QUALIFICATIONS REVIEW COMMITTEE.
Preferred Qualifications
Prefer an applicant with broad knowledge of and experience in providing creative direction relating to public information initiatives and in evaluating the effectiveness of such initiatives. Strong technical knowledge of and experience in web development, social media and online marketing, branding, and market research techniques and practices. Strong technical skills in photography, videography, audio systems, and audiovisual editing. Experience in researching, writing, and editing for publications and web content. Experience in photography, video, and audio production and editing. Ability to manage special projects. Excellent English written and verbal communications skills, including strong proofreading and copy-editing skills. Strong interpersonal skills and an ability to work with a variety of individuals. Experience in working with media specifically the Freedom of Information Act and responding on behalf of the agency.


The Director of Communications must demonstrate initiative as a self-starter, be analytically astute, exercise good judgment, and be highly motivated to competently achieve performance expectations with minimal supervision. A high level of integrity is essential to be successful as the communications director. The candidate must be able to effectively communicate orally and in writing. Public presentation experience is needed. Management and organizational skills are required with attention to detail. Help support efforts to establish and maintain a successful, dynamic social media presence for our agency.
Certificates, Licenses, Registrations
Must possess a valid Arkansas driverís license.
Agency Specific Information

Job Duties and Responsibilities

Develop and implement agency marketing and communication plans.

Analyze information to develop marketing, communications and social media strategies and products for external and internal audiences.

Develop an agency social media presence and execute strategies for online marketing and social media efforts.

Must be well-versed in social media and experienced using social networking sites such as Twitter, Facebook, Instagram, YouTube, and others.

Monitor client and brand activity across a broad range of social networking sites and blogs, cultivate and grow online relationships with key target stakeholders, and seek new opportunities to utilize and integrate social media into agency strategic marketing objectives.

Plan and oversee design and production of marketing products.

Develop and execute strategies for website enhancements and revisions, including navigation and design.

Produce content for agency website and work with agency divisions to incorporate content on website.

Write, edit, and proof print and web copy, ensuring accuracy, grammatical correctness, and consistency with agency mission.

Coordinate audiovisual and technical assistance and support to staff to ensure quality productions.

Operate media equipment. Train staff on the use of media equipment.

Monitor effectiveness of various marketing strategies to maximize overall marketing and communication plan. Recommend changes to ensure maximum effectiveness.

Research and develop speeches, speaking points, and supporting materials.

Serves as central point of contact for all Freedom of Information (FOI) inquires; ensuring required federal guidelines and confidentiality are upheld.
Provide support and assistance to agency staff with marketing their special events and projects and works collaboratively with staff to ensure that their projects align with the agency mission and goals and the overall communication division goals.

Supervise and provide direction to staff in division.

Follow, monitor, and report on the Communication Divisionís goals in the Agencyís Strategic Plan.
Oversee and manage the Communication Divisionís budget and inventory.

Cultivate relationships with media outlets, educational institutions, businesses, organizations, and other state agencies to create a support system to help promote the work of the agency.

Responsible for all daily operations of communications office.

Represent the agency as assigned.

Applicants must complete each item on the State of Arkansas application to be considered for employment. Incomplete applications and Resumes only WILL NOT be accepted. The application must be received before 4:30 p.m. on the closing date.

If a college degree is required for the position for which you are applying, bring a copy of your transcript with you if you are selected for an interview.

Method of pay is direct deposit. Checking or savings account required if hired.

Participation (6%) in contributory Retirement Plan is required if hired.
Job Details
Position No.: 22170375
Class Code: P007N
Grade: GS12
Salary Range: $69,776.00 - $101,175.00 per year
Background
check required?
Yes
Job Type: Full Time
Location Information
Job City: Little Rock
Job County/Region: Pulaski
Contact Information
Contact name: Sheronda Hall
Phone: 501-682-2392
Email: sheronda.hall@arkansas.gov
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